Categories
Brands Strategy

Unthinking design

UX as a concern isn’t the exclusive domain of those who operate in the digital realm.

A fact that we often, conveniently forget.

At a store of Starbucks India, I’ve struggled and seen my fellow patrons struggle for months – with little to absolutely nada changing.

Now the question that arises, are ‘bugs’ like these unfortunately overlooked or intentionally ignored?

Your thoughts?